Workshops & Events
Want to improve your messaging? Need to create a strong marketing or development plan that delivers more revenue? Just contact us or come to a workshop. Need a great speaker? Just send an email. Here's what one participant said about a recent seminar:
"... After taking your seminar last week at CBP ... couldn't resist ... telling you how much I enjoyed your delivery. The content is invaluable....still it was the way you energized the material that captured me."
Can't make one of the events? Click here to sign up for our soon-to-come periodic tips & tricks for growing your business (don't worry, you can cancel at any time, and we'll never give out your information).
Upcoming Workshops & Events - 2008 |
September 19-20, 2008 | CreateAThon®
CreateAThon® is a 24-hour branding and design marathon for good causes: nonprofits in need. Qualifying nonprofits can apply to win essential branding, design and consulting services, all provided pro bono. Mary Ellen evaluates and advises on marketing, development and communications plans and programs during the event.
For more information and to download an application, go to basisbranding.com/createathon. Applications are due by noon on July 9. |
September 26, 2008 | Creating a Marketing Plan, 9am - 4.30pm
Learn how to craft a marketing plan that will help you grow your brand or business. Mary Ellen will walk you through the steps of creating a plan to increase short- and long-term revenue. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business.
The workshop is part of the Community Business Partnership's Women's Business Center Small Business Toolkit Series. Register online at www.cbponline.org. Click on "Class Registration" under Training in the left column, scroll down to and select toolkit #4 - Creating a Marketing Plan. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome. |
| Previous Workshops & Events - 2007 |
June 27, 2008 | Creating a Marketing Plan, 9am - 4.30pm
Learn how to craft a marketing plan that will help you grow your brand or business.
Mary Ellen will walk you through the steps of creating a plan to increase short- and long-term revenue. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business.
The workshop is part of the Community Business Partnership's Women's Business Center Small Business Toolkit Series. Register online at www.cbponline.org. Click on "Class Registration" under Training in the left column, scroll down to and select toolkit #4 - Creating a Marketing Plan. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome. |
April 25, 2008 | Creating a Marketing Plan, 9am - 4.30pm
Mary Ellen walks you through the steps of creating a marketing plan that truly drives revenue. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business.
The workshop is part of the Community Business Partnership's Women's Business Center Small Business Toolkit Series. Register online at www.cbponline.org. Click on "Class Registration" under Training in the left column, scroll down to and select toolkit #4 - Creating a Marketing Plan. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome. |
March 19, 2008 | Creating a Marketing Plan, 9am - 4.30pm
Mary Ellen walks you through the steps of creating a marketing plan that truly drives revenue. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business.
The workshop is part of the Community Business Partnership's Women's Business Center Small Business Toolkit Series. Register online at www.cbponline.org. Click on "Class Registration" under Training in the left column, scroll down to and select toolkit #4 - Creating a Marketing Plan. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome.
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November 29-30, 2007 | Write A Marketing Plan For Growth, 6 - 9pm, Thursday and Friday Mary Ellen walks you through the steps of creating a marketing plan to drive growth in the new year. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business. Workshop will be held at Arlington Economic Development, 1100 N Glebe Rd, Suite 1500, Arlington, VA. Register here. |
September 21-22, 2007 | CreateAThon CreateAThon is a 24-hour branding and design marathon for good causes: nonprofits in need. Qualifying nonprofits can apply to win essential branding, design and consulting services, all provided pro bono. Mary Ellen evaluates and advises on marketing, development and communications plans and programs during the event. |
August 24, 2007 | The One-Day Marketing Plan, 9am - 4.30pm Participants clamored for more time and we listened! Mary Ellen walks you through the steps of creating a marketing plan that truly drives revenue. You'll leave with an understanding of marketing and branding fundamentals, as well as a basic marketing plan for your business. The workshop is part of the Women's Business Center Small Business Toolkit Series. Register online at www.wbcnova.org. Click on "Contact WBC (Register)" and scroll down to the Small Business Toolkit Series. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome. |
June 29, 2007 | Marketing Essentials: Branding & Planning, 1.30 - 4.30pm Mary Ellen walks you through the marketing fundamentals and the essential steps of creating a marketing plan that drives revenue. You'll leave with an understanding of marketing and branding basics as well as a head start on your plan. The workshop is part of the Women's Business Center Small Business Toolkit Series. Register online at www.wbcnova.org. Click on "Contact WBC (Register)" and scroll down to the Small BusinessToolkit Series. If for any reason the links aren't working, just contact the WBC at 703-778-9922. The WBC doesn't discriminate - men are always welcome. |
April 27, 2007 | Write a Winning Marketing Plan, 1.30 - 4.30pm Mary Ellen walks you through the steps of creating a marketing plan that truly drives revenue. You'll leave with an understanding of marketing and branding basics as well as a head start on your plan. The workshop is part of the Women's Business Center Small Business Toolkit Series. Register online at www.wbcnova.org. Click on "Contact WBC (Register)" and scroll down to Toolkit Series #3. |
April 18, 2007 | 2007 Community Business Partnership Business Plan Contest We were honored to be on the judging panel for this year's plans. Congratulations to the winners - Nail Taxi, ImagineMore and Skating is My Life! See www.wbcnova.org/index.php?pr=Business_Plan_Contest for more details. |
March 22, 2007 | Marketing Your Message: Tailoring Your Message to Your Target Audience, 8.30am - 12.00pm We'll work in teams to help you better define your organization's products or services, direct competition, target consumer and brand positioning. You'll be able to immediately apply what you've learned to your organization's marketing. Please bring any examples of marketing materials you currently use. This workshop is a part of Leadership Arlington's Leadership Skills series. Register online at www.leadershiparlington.org/events.php. |
| February 23, 2007 | Write a Winning Marketing Plan, 1.30 - 4.30pm
Mary Ellen walks you through the steps of creating a marketing plan that truly drives revenue. You'll leave with an understanding of marketing and branding basics as well as a head start on your plan.
The workshop is part of the Women's Business Center Small Business Toolkit Series. Register online at www.wbcnova.org. Click on "Contact WBC (Register)", and scroll down to Toolkit Series #3.
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