May 29, 2012
4.30pm – 7.15pm
Marymount University
Silver Spring, MD

This class explores a number of marketing topics using a variety of media, including interactive weekly discussions. In this session, we’ll explore the role of marketing, from the point of view of various stakeholders. We’ll also explore the purpose, goals and design of market research, with a practical, direct application during class.

To attend this course, you must be a graduate student at the School of Business Administration at Marymount University.