January 21, 2012
9am – 4.30pm
The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting volunteers, and nonprofit media advocacy. The course is highly interactive and will include guest speakers, real life case studies and an overarching project for a Virginia nonprofit.
To register for the course, you must be a graduate student at the School of Business Administration at Marymount University.