July 17, 2013
8.30am – 10.30am
Falls Church, VA

As a small business, finding the time and budget for marketing is always a challenge. Where do you start: do you focus on your referral business, spend your time and money marketing to more seniors, or try to do both? And what marketing tactics should you use?

Join us as Mary Ellen Hickman steps us through how to decide. We’ll discuss

  • how to identify our unique, specific ideal customers
  • how to pinpoint the event the triggers the need for each of our services
  • how to find out where our customers gather information

Then, we’ll talk through practical, efficient marketing tactics that work for small businesses like ours, and that are most effective in reaching the senior market. Come with plenty of questions for this interactive session!

This event is hosted by ElderPro. To register and learn more, please visit the event page.