June 4-5, 2013
Some 400 marketers and PR experts will converge on Rostov-na-Donu in the South of Russia for this annual forum to discuss their ever-evolving roles and how today’s marketing differs from that of the past.
From social media to smartphones, the world of marketing and public relations is always changing. It can be challenging for practitioners to keep up with the latest and greatest. As much as technologies and tactics change, though, the end goal of marketers is still the same: to communicate with customers how and when they want, in order to persuade them to change behavior.
Mary Ellen will speak on the 4th and again on the 5th, addressing what has really changed in marketing today, and what hasn’t. She will provide practical, tactical advice on how to most effectively market as platforms and technology change, and offer insights about what changes are on the horizon.
This event is part of PR Days of the South: Time of Change, sponsored by the Southern Chapter of the Russian Public Relations Association and BrandHouse.