April 25, 2013
11.30am – 1.30pm
Washington, D.C.

For many marketers, it’s a classic case of the cobbler’s children having no shoes, as the old adage goes. Often marketing practices and other creative shops are too slammed meeting clients’ needs to work their craft in house. While offering their clients strategy, creativity or both, agencies tend to push their own marketing efforts to the bottom of the priority list.

Learn concrete steps and shortcuts you can take to fine-tune your current approach and create a more robust business. Hear firsthand from Mary Ellen who developed brand and marketing initiatives for such big names as Coors and Kraft, and now applies her lessons learned to help small- and mid-sized companies – including marketing firms – grow to the next level.

In this interactive session, we’ll show you tips, tricks and shortcuts to ensure that you:

• Target the best segments and clients for your business
• Offer the best services for your business and your customers
• Set a profitable pricing structure – and stick to it
• Laser-focus on the optimal marketing tactics to grow your practice

Real-life examples, both from past successes and your peers in the room, will show how these four steps can help you rethink your marketing efforts. You’ll come away with assessment tools to figure out where you want to be and how to get there. Bring your questions and biggest challenges and leave with a clear plan to build your business and expand your profits.

This event is a part of the “How To” series hosted by the American Marketing Association, DC Chapter (AMADC).  To register and learn more, please visit the AMADC website.